EP. 1 — Friulane: What They Are, Their History, and Why They're Still So Loved

EP. 1 — Friulane: cosa sono, storia e perché sono ancora così amate

There are shoes chosen for their aesthetics.
And then there are shoes chosen for what they represent.

Friulane shoes are part of this second category.

They are light, silent, essential.
But behind their simplicity lies a history of tradition, ingenuity, and adaptation.

What are Friulane shoes?

Today we see them paired with refined looks, worn in the city, chosen for their versatility.

But their history is very different.

Friulane shoes originated in the Friuli countryside, in a simple context, where people used whatever was available. They weren't designed as elegant shoes, but for everyday life. Farmers wore them to go to Mass after taking off their work boots.

They were made from recycled materials:

  • scraps of fabric
  • old fabrics
  • jute bags
  • bicycle tires


The History of Friulane: From the Countryside to Everyday Life

The history of Friulian shoes began in a simple context, where functionality was more important than aesthetics.

Each pair was handmade, often at home, following techniques passed down through time.

No two pairs were identical.
Each shoe told a different story.

Over the years, these shoes began to spread beyond their native region, while maintaining their identity intact.

The Sole of Friulane: Why Tires Were Used

One of the characteristic elements of Friulane shoes is the sole.

Originally made from bicycle tires, it had a specific function:
to be resistant, flexible, and durable.

This choice allowed for a sole that was:

  • resistant
  • flexible
  • non-slip
  • capable of accompanying the step without stiffness


Even today, this detail is one of the distinctive features of Friulian shoes.

In Venice, everything changes

There comes a moment when the history of Friulian shoes takes an unexpected direction.

They arrive in Venice.

Gondoliers begin to use them for a very specific reason:
they don't slip and don't damage the gondolas.

The rubber sole, soft yet durable, adapts perfectly to the delicate surfaces of the boats.

From humble shoes, they become something different, thus beginning to enter a more refined, urban context.

They enter the palaces, the quiet corridors, the city's customs. Nobles use them to sneak into their lovers' homes without being noticed.

Lightweight, discreet, perfect for moving without making noise.

Perfect for going almost unnoticed.

Uomo e donna in abiti veneziani del 1700 che camminano in un corridoio illuminato da candele indossando friulane rosse

Why Friulane shoes are silent by nature

Friulane shoes were never designed to attract attention.

And perhaps that's precisely their strength.

They are shoes that:

  • don't make noise
  • don't weigh down your step
  • don't try to be the center of attention

Yet, once worn, they become difficult to replace.

Because they adapt.
Because they accompany you.
Because they make you forget... in the best way.

Why they're still relevant today

What makes Friulane shoes relevant isn't just their aesthetics.

It's their balance.

They are:

  • comfortable, without being banal
  • simple, but refined
  • lightweight, but durable

They fit easily into everyday life, without needing to be "explained."

You just put them on.
And they work.

Why choose Friulane shoes?

Choosing a pair of Friulane shoes means choosing a shoe with a real history.

It's not just a question of aesthetics, but of experience.

Today, Friulane shoes have spanned different eras, places, and contexts.

From the countryside of Friuli,
to the streets of Venice,
to everyday life,

And they continue to do what they were born to do:
to accompany.

Friulane shoes:

  • they adapt to the foot
  • they accompany movement
  • they improve with use

They are a simple, yet conscious choice.

They don't change the way you walk.

They simply make it more natural.

Every step, a choice

Choosing a pair of Friulane shoes means choosing something essential.

A shoe that doesn't follow the sound of the moment,
but the rhythm of the wearer.

And perhaps this is their greatest value:
remaining true to who they are, even over time.

The first step on this journey

The "Shoes with a Story" journey begins with Friulane shoes.

A model that embodies:

  • tradition
  • simplicity
  • functionality
  • identity

And that reminds us that, sometimes, the best things happen without even trying to prove it.

Let's walk together

Every shoe has a story to tell.
And every step can become part of that story.

This is just the beginning.

Scopri le nostre collezioni

Se anche per te camminare bene significa scegliere con cura, qui trovi alcune delle collezioni che raccontano il nostro modo di accompagnare i passi, ogni giorno.

FRIULANE ARTIGIANALI MADE IN ITALY BIRKENSTOCK TUTTE LE COLLEZIONI